Wipfli Releases 2025 State of Rural Healthcare Report

Wipfli’s third annual State of Rural Healthcare Report is now available. Leaders from rural hospitals and clinics nationwide shared their perspectives, outlooks, and concerns. Responses were aggregated and compared to data collected over the years.

Here are some of the results:

• 96% of rural healthcare leaders are optimistic about their organization’s financial viability.
• 78% said they are “not likely at all” to merge with another organization.
• 41% said financial concerns/reimbursements are a significant challenge.
• 65% said cybersecurity is a top concern — up from ~50% in prior years.
• 81% have increased their investment in cybersecurity technologies in the past 12 months.
• 32% use AI tools.

The full report contains more insights, statistics, and strategies to guide your rural healthcare organization.